Title | Don't Watch Netflix (Film Case) |
Agency | Mercado McCann |
Campaign | Don't Watch Netflix |
Advertiser | Netflix, Inc. |
Brand | Netflix |
Date of First Broadcast/Publication | 2018 / 3 |
Business Sector | Online Leisure & Entertainment Services |
Story | In Argentina, football is everything. We hacked the World Cup and became part of the conversation (which we weren't even supposed to be in) with a disruptive, bold and direct (well, kind of) message: we told them, anonymously, "No Mires Netflix" ("Don't watch Netflix"). Spoiler alert: they did watch us. A lot. |
Media Type | Integrated Media/360 Activation |
Length | |
Chief Creative Officer | Martin Mercado |
Executive Creative Director | Nicolas Ochoa |
Executive Creative Director | Nicolas Massimino |
Executive Creative Director | Dario Rial |
Executive Creative Director | Diego Tuya |
Art Director | Paula Incocciati |
Art Director | Valentina Diaz Salama |
Copywriter | Denis Vivoda |
Agency Producer | Agustin Borgognoni |
Account Director | Angeles Fernandez |