Martin Mercado
Chief Creative Officer at Mercado McCann
Buenos Aires, Argentina
TitleDon't Watch Netflix (Film Case)
Agency
Campaign Don't Watch Netflix
Advertiser Netflix, Inc.
Brand Netflix
Date of First Broadcast/Publication 2018 / 3
Business Sector Online Leisure & Entertainment Services
Story In Argentina, football is everything. We hacked the World Cup and became part of the conversation (which we weren't even supposed to be in) with a disruptive, bold and direct (well, kind of) message: we told them, anonymously, "No Mires Netflix" ("Don't watch Netflix"). Spoiler alert: they did watch us. A lot.
Media Type Integrated Media/360 Activation
Length
Chief Creative Officer
Executive Creative Director
Executive Creative Director
Executive Creative Director
Executive Creative Director
Art Director
Art Director
Copywriter
Agency Producer
Account Director

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