Title | Delicate Washables |
Agency | North Castle Partners Advertising |
Campaign | Delicate Washables |
Advertiser | Banesto |
Brand | Phisoderm Hyppoallergenic Skin Cleanser |
Posted | December 1999 |
Business Sector | Hygiene & Personal Care Products |
Tagline | Keep Them Softer Longer |
Philosophy | Those soft, innocent, lovable little babies of yours aren't going to stay little for very long. They may not even stay innocent. Fortunately, however, there is one thing moms can do to make sure that they at least stay soft. Bath them with pHisoderm soaps for infants and children. |
Media Type | Magazine |
Market | United States |
Creative Director | Jonathan Iafeliece |
Copywriter | Steve Tredennick |
Art Director | Kit Campbell |
Photographer | Brian McWeeney |
Production Company | The Shop |