| Title | Tigers |
| Agency | Ogilvy New Zealand |
| Campaign | Tasmanian Tigers |
| Advertiser | Auckland Zoo Conservation Fund |
| Brand | Auckland Zoo Conservation Fund |
| Posted | April 2011 |
| Business Sector | Preservation of Monuments, Parks & Wildlife |
| Tagline | For a Very Short Time The Tasmanian Tigers Are in New Zeland |
| Philosophy | “To help raise awareness for Auckland Zoo’s conservation program, we used April Fools’ Day to convey a serious message, by disguising it as a joke " |
| Media Type | Case Study |
| Executive Creative Director | Damon O'Leary |
| Group Creative Director | Ben Pegler |
| Creative Team | Freddie Coltart |
| Creative Team | Matt Williams |
| Designer | Sam Cox |
| Retoucher | Dan Spataru |
| Account Manager | Mickaela Kerr |
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