Title | World Vision Well Wishes |
Agency | Sugar&Partners |
Campaign | World Vision Well Wishes |
Advertiser | World Vision |
Brand | World Vision |
Date of First Broadcast/Publication | 2014 / 9 |
Business Sector | Disease Awareness, Support Groups & Associations |
Philosophy | World Vision needed a way to engage audiences that had long since forgotten about them or saw the brand as old fashioned and out of touch with their needs.The insight:We knew from previous research that giving is an inherently social process; you love to show other people the good you are doing in the world. And once you've donated you're more open to doing it again. The strategic thought:By giving people a transaction free interaction with World Vision and showing people the good they can create with even a few dollars â would then open them up to giving again when approached at a later date. The idea:To let people experience the joy of giving give away $100,000 to New Zealanders and let them give it back to the children of Malawi. Agency Sugar&Partners NZ |
Media Type | Case Study |
Length | |
Creative Director | Dave Nash |
Creative Director | Damon O'Leary |
Art Director | Vikki Cheng |