| Title | Laundry Bag Takeover |
| Agency |
Y&R Dubai
|
| Campaign |
Laundry Bag Takeover
|
| Advertiser |
LG Electronics
|
| Brand |
LG Steam Direct Drive
|
| Date of First Broadcast/Publication |
2010 / 9
|
| Business Sector | Washing Machines, Refrigerators & Other Large Apppliances
|
| Tagline | Wrinkle-free washing with Steam Direct Drive. |
| Philosophy | To communicate the LG Steam Direct Drive Washing Machine's 'wrinkle-free washing' promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows. |
| Problem | To raise awareness for the LG Steam Direct Drive Washing Machine that leaves your clothes washed and wrinkle-free. |
| Result | To communicate the LG Steam Direct Drive Washing Machine's 'wrinkle-free washing' promise, we reinvented the laundry bag and gave them to neighbourhood laundries to deliver their ironed clothes in.The bag became a piece of ambient media on the streets, in apartment buildings, a walking billboard and transit media in delivery van windows. |
| Media Type |
Ambient
|
| Strategic Planner |
Nadine Ghossoub
|
| Account Manager |
George Ninan
|
| Account Director |
Uday Desai
|
| Copywriter |
Ash Chagla
|
| Art Director |
Husen Baba
|
| Associate Creative Director |
Ash Chagla
|
| Creative Director |
Husen Baba
|
| Creative Director |
Shahir Zag
|
| Chief Creative Officer |
Shahir Zag
|
