Monoprix - "The Worst Song In The World"

ROSA PARIS

ROSA PARIS Paris, France

Awards

14987

Brand: Monoprix
Country: France

Advertiser: Monoprix

Title	The Worst Song In The World
Agency	ROSA PARIS
Campaign	The Worst Song In The World
Advertiser	Monoprix
Brand	Monoprix
Date of First Broadcast/Publication	2018 / 4
Business Sector	Department Stores, Supermarkets
Story	A young woman is walking down the street. She has headphones on, but we can hear what she’s listening to: it's the worst song in the world. Clips from an 80s-style video accompany the banal lyrics, pompous rock chords, clichéd saxophone solo and, yes, a crap rap. But the victim can't stop listening because she's carrying two huge grocery bags. Maybe next time she'll opt for home delivery from Monoprix.
Media Type	Web Film
Length	148 seconds
Director	Traktor
Production Company	Stink Films
Audio Post Production	Schmooze
Creative Director	Gilles Fichteberg
Creative Director	Jean-Francois Sacco
Copywriter	Hélène Boudin
Agency TV Producer	Thomas Laurent
Co-founder	Jean-Patrick Chiquiar
Art Director	Nazgol Athari Nejad
Managing Director	Sacha Lacroix
Associate Director	Quentin Labat
Senior Strategic Planner	Alexandre RIBICHESU
Strategic Planner	Sarah Herbain
Client Director	Lucile Wissocq
Account Manager	Fanny Desvignes
Account Manager	Quentin Barbaray
Account Manager	Charlotte Giraud
Head of Digital	Jeanne Neuschwander
PR	Mélanie Colléou
Executive Producer	Marine Garnier
Production Manager	Guillaume Richard
Director of Photography (DOP)	Nicolay Poulsson
Sound Producer	Matthieu Sibony
Music Composer	Simon Davis
Post Production	FIRM
Post-production Producer	Toby Ridgway
Editor	Yann Malcor
Head of Marketing	Florence Chaffiotte
Brand Director	Nicolas Gobert
Head of Media, Social Media and Brand Content	Stéphanie Jallet
Social Media Accountant	Angeline Froger
Head of PR and Communications	Marion Denonfoux
Media Agency	Blue 449/San Francisco
President	Pascal Crifo
Media Supervisor	Marion Haan
Media Manager	Océane Couronné