Red Cross National Society - "Broadcast For Blood"

McCann Worldgroup Romania

McCann Worldgroup Romania Bucharest, Romania

4500

Title	Broadcast For Blood
Agency	McCann Worldgroup Romania
Campaign	Broadcast For Blood
Advertiser	International Commitee of Red Cross
Brand	Red Cross National Society
Date of First Broadcast/Publication	2019 / 4
Business Sector	Blood/Organ Donation
Story	Romania ranks last in the EU for registered blood donors. People donate massively only when there’s a tragedy on the news. Transfusion centres are over capacity one day, then empty for months after. The Romanian Red Cross wanted to educate people about the importance of donating blood constantly. We hijacked the news by creating a new media: microphone flags that ask for blood donors. Using our simple innovation, every microphone became a call to action for the blood types in need. This means massive exposure live on TV, in prime time, especially during the news.
Media Type	Public Relations
Length	124 seconds
Agency	MRM//McCann
Production Company	Unlimited Communications
Executive Creative Director	Catalin Dobre
Creative Director	Bogdan Costin
Art Director	Mihai Constantinescu
Copywriter	Paula Ionescu
Account Director	Dana Hogea
Account Director	Diana Patriche
Account Director	Alina Masgras
Account Director	Olga Tudor
Account Director	Ioana Silviu Lefter
Account Director	Nadia Lazar
Account Director	Iuliana Tudor
Media Director	Victor Croitoru
Media Director	Alexandru Pascu
PR Director	Lavinia Chican
PR Director	Mihaela Dumitrascu
PR Director	Alexandra Tanasescu
Agency Producer	Petre Bruma
Digital Creative Director	Laura Belc
Digital Creative Director	Alex Budin