Brastemp - "The Fairest Prenup"

FCB Brasil

FCB Brasil São Paulo, Brazil

2038

This ad is part of the ACT Responsible Collection

Brand: Brastemp
Country: Brazil

Advertiser: Whirlpool

Title	The Fairest Prenup
Agency	FCB Brasil
Campaign	The Fairest Prenup
Advertiser	Whirlpool
Brand	Brastemp
Date of First Broadcast/Publication	2022 / 6
Business Sector	Washing Machines, Refrigerators & Other Large Apppliances
Philosophy	Do you promise to love, cherish, and do your fair share of household chores? As part of its ongoing efforts to humorously highlight the discrepancy between how household tasks are divided among couples, appliance company Brastemp Whirlpool has introduced “The FairestPrenup.” The agreement makes the equal division of household chores a “legal” obligation, asking couples who are about to share a home to promise to assume equal responsibility for doing the laundry, cooking, cleaning, etc. The campaign, a follow-up to last year’s successful “Washing Away Excuses,” is built around the insight that while household chores should be everyone’s responsibility, there is not a fair division of labour among couples—with women overwhelmingly assuming the bulk of responsibility.
Media Type	Case Study
Length	100 seconds
More Information	https://www.brastemp.com.br/divisaototaldetarefas
Advertising Manager	Andrea Salgueiro
Advertising Manager	Gustavo Ambar
Advertising Manager	Allyne Magnoli
Advertising Manager	Felipe Santos
Advertising Manager	Haline Pinto
Advertising Manager	Paulo Alves
Advertising Manager	Juliana Cereto
Advertising Manager	Gabriela Rosa
Chief Creative Officer	Ricardo John
Executive Creative Director	Anna Martha Silveira
Executive Creative Director	Marcelo Rizerio
Creative and Innovation Director	Pedro Araujo
Associate Creative Director	Heloisa Ribeiro
Associate Creative Director	Leticia Rodrigues
Art Director	Rafael Rosa
Copywriter	Daniel Neme
Art Director Intern	Mariana Cabrera
Concept Director	Ana Becker
Content Team	Bibiana Saldanha
Content Team	Thea Rodrigues
Content Team	Marta Carvalho
Media Team	Tiago Santos
Media Team	Mateus Madureira
Media Team	Elmayr Barros
Media Team	Guilherme Castanho
Media Team	Robson Cruz
Media Team	Isabella Rosati
Account Management Team	Elton Longhi
Account Management Team	Cláudia Schneider
Account Management Team	Mayara Nunes
Account Management Team	Luizye Konstantinow
Account Management Team	Carolina Andrade
Account Management Team	Letícia Hengles
Strategy Team	Renata D'Avila
Strategy Team	Mariana Teixeira
Strategy Team	Isabela Panico
Strategy Team	Jaqueline Tampelli
Strategy Team	Marcella Huche
Strategy Team	Lucas Maciel
Chief Growth Officer	Fábio Freitas
Data Intelligence Team	Priscilla Olegario
Data Intelligence Team	Carolinne Dantas
Project Management Team	Renata Reigota
Project Management Team	Amanda Zambrana
Project Management Team	Anna Strohm
Production	FCB Studio
Motion Designer & Editor	Henrique Aquino
Integrated Production Director	Fernanda Geraldini
Broadcast Supervisor	Carolina Ferreira
Graphic Production Team	João Albertini
Graphic Production Team	Daniela Fonseca
Technology Team	Juscelino Vieira
Technology Team	Liandra Monteiro
Photographer	Gabriel Moura
Executive Director	Thais Sanches
Filmmaker	Rafael Avancini
Location Scout	Calixto de Carvalho
Set Assistant	Jhonatan Barbosa
Production Assistant	Mariana Bueno
Casting	Agencia Y Model