Whirlpool's Brastemp - "Washing Away Excuses"

FCB Brasil

FCB Brasil São Paulo, Brazil

5024

This ad is part of the ACT Responsible Collection

Brand: Whirlpool's Brastemp
Country: Brazil

Advertiser: Whirlpool

Title	Washing Away Excuses
Agency	FCB Brasil
Campaign	Washing Away Excuses
Advertiser	Whirlpool
Brand	Whirlpool's Brastemp
Date of First Broadcast/Publication	2021 / 8
Business Sector	Washing Machines, Refrigerators & Other Large Apppliances
Philosophy	Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other.
Media Type	Integrated Media/360 Activation
Length	60 seconds
CEO / CCO	Ricardo John
Client Services Team	Carolina Andrade
Client Services Team	Letícia Hengles
Client Services Team	Samia Reiter
Client Services Team	Mayara Nunes
Client Services Team	Thiago Iusim
Client Services Team	Elton Longhi
Planning Team	Isabela Katayama
Planning Team	Marcella Huche
Planning Team	Bruna Rodriguez
Planning Team	Renata Davila
Media Team	Robson Cruz
Media Team	Tiago Santos
Media Team	Teresa Urbano
Media Team	Nicola Aguiar
Media Team	Eliane Bernardino
Media Team	Fábio Freitas
Creative Team	Liandra Monteiro
Creative Team	Juscelino Vieira
Creative Team	Thiago Moralles
Creative Team	Thea Rodrigues
Creative Team	Renata Reigota
Creative Team	Marta Carvalho
Creative Team	Lucas Buled
Creative Team	Kaue Sá
Creative Team	Marcelo Rizerio
Creative Team	Ana Becker
Creative Team	Anna Martha
Production	João Albertini
Production	Daniela Fonseca
Production	Camila Galdencio
Production	Amanda Fonseca
Production	Carolina Ferreira
Production	Fernanda Geraldini
B.I.	Priscilla Olegario
B.I.	Barbara Feitosa
Production Company	M&A EVENTOS
Production Company	LANDIA Films
Director	Aline Lata
Managing Director/ Executive Producer	Sebastian Hall
Managing Director/ Executive Producer	Carolina Dantas
Executive Producer	Valentina Baisch
Executive Producer Assistant	Larissa Delfini
Production Coordinator	Camilla Bastos
Production Coordinator Assistant	Mari Prado
Production Coordinator Assistant	Luciana Andrade
Production Coordinator Assistant	Natalia Petrechen
Director of Photography (DOP)	Erico Toscano
Art Director	Rafa Blass
1st AD	Tati Klein
Production Director	Andrea Beni
Location	Tati Setton
Art Production	Gisela Villalva
Art Assistant	Mari Godone
Post Production Coordinator	Elton Bronzeli
Copywriter	Breithner Monteiro
Grade	Marla Colour Grading
Sound Production	Cabaret
Sound Production	Bruno Peras
Maestro	Guilherme Azem
Mix	Guilherme Azem
Mix	Luiz Ortega
Client Services	Barbara Russiano
Client Services	Flávia Caparelli
Client Services	Ingrid Lopes
Coordinator	Carol Oliveira
Coordinator	Chandra Lima
Coordinator	Verusca Garcia
Voice	Michele Bittencourt
Director	Flávio Santos
Product and Relationship Director	Gustavo Almeida
Artistic Director	Victor Godoy
Director of Operations and New Business	Gabriel Lima
Client Services	Viviane Costa
Influencer Marketing Specialist	Georgia Murta
Approval Client	Stefany Saraiva
Approval Client	Wendel Teixeira
Approval Client	Gabriel Silva
Approval Client	Allyne Magnoli
Approval Client	Gustavo Ambar
Approval Client	Andrea Salgueiro