Mike's Hard Lemonade - "Mike's in a Beer World"

FCB New York

FCB New York New York, United States

Awards

2409

Brand: Mike's Hard Lemonade
Country: United States

Advertiser: AB Inbev

Title	Mike's in a Beer World
Agency	FCB New York
Campaign	Mike's in a Beer World
Advertiser	AB Inbev
Brand	Mike's Hard Lemonade
Posted	November 2022
Business Sector	Soft Drinks, Tonics
Media Type	Case Study
Length	134 seconds
Market	Brazil
Advertising Manager	Gabriela Gallo
Advertising Manager	Thiago Zanettini
Advertising Manager	Caitlin Partridge
Advertising Manager	Annelise Alves
Advertising Manager	Guilherme Poyares
Advertising Manager	Eugenia Zagallo
Advertising Manager	Sara Donado
Chief Executive Officer (CEO)	Gabriel Schmitt
Chief Executive Officer (CEO)	Michael Aimette
Worldwide Chief Creative Officer	Danilo Boer
Chief Creative Officer	Ricardo John
Executive Creative Director	Samira Ansari
Executive Creative Director	Anna Martha
Executive Creative Director	Marcelo Rizerio
Creative Director	Alexandre Abrantes
Creative Director	Pedro Araujo
Copywriter	Chloe Bayhack
Copywriter	Alexandre Vasquez
Senior Art Director	Waner Almeida
Senior Art Director	Lara Polovina
Art Director	Fernanda Yoshimura
Content Supervisor	Carolina Venancio
Content Supervisor	João Paulo Cardoso
Project Manager	Abby Kiefer
Chief Strategy Officer	Renata D´Avila
Strategic Planner	Michael Schonfeld
Strategy Director	Jamie Rutherford
Strategy Director	James Friedman
Strategy Director	Gustavo Zilles
Strategy Manager	Rodrigo Almeida
Account Executive	Priscila Silva
Agency	FCB Brasil
Account Supervisor	Sean Kittredge
Account Supervisor	Logan Butler
Group Account Director	Megan Bundy
Group Account Director	Amy Elkins
Group Account Director	Ashley Read
Group Account Director	Jack Lodge
Group Account Director	Elton Longhi
Account Manager	Tassia Massumi
Music Prod Company	JSM Music