| Title | Playing With Baby |
| Brief | In the past, stock photos tended to deal in stereotypes. But the world is changing. So why not create some new images that more accurately portray the options open to people today? |
| Agency | Mercado McCann |
| Campaign | New Stereotypes Available |
| Advertiser | Shutterstock |
| Brand | Offset by Shutterstock |
| Date of First Broadcast/Publication | 2019 / 2 |
| Business Sector | Other Online Services |
| Tagline | New stereotypes available |
| Story | All stereotypes start with a search. At Offset we created a new category to be more representative in the world we live in. Inclusion also start with a search. |
| Media Type | |
| Chief Creative Officer | Martin Mercado |
| Executive Creative Director | Diego Tuya |
| Executive Creative Director | Dario Rial |
| Executive Creative Director | Nicolas Massimino |
| Art Director | Valentina Diaz Salama |
| Copywriter | Santiago Narvaja |
| Agency Producer | Agustin Borgognoni |
| Account Director | Agustin Castellaños |
| Head Of Planning | Pilar Echeverria |
| Advertising Manager | Tere López |
| Advertising Manager | Alejandro Ventura |
| Advertising Manager | Enrique Valdez |
| Advertising Manager | Siobhan Aalders |
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