I have always believed that people don’t invite brands into their houses. They invite people in. So for a brand to really be relevant and powerful and meaningful, we have to talk to them as a person. About what they care about. What they are talking about. What’s relevant to them right now. About what’s moving culture right now. And in a time when consumer can no longer simply be talked at, but only talked with, we can make work and build a brand that they will invite into their day, their life, their home.I grew up overseas as a military kid, finally moving to the States for college, where I attended Saint Louis University. Graduating with a degree in Marketing and Mass Communications. I then decided to go to portfolio school in Atlanta where I attended the Creative Circus. I wanted to change culture and dreamed of making something more than an ad, which paid off in a D&AD pencil for P&G. I was privileged enough to take a job under Erik Vervroegen at TBWAParis. He believed in me and taught me everything from how to speak to people no matter what their language to there being no substitute for craft. And all of this on amazing global brands such as Playstation, Absolut, Amnesty International, Ford and for the last couple years, as the creative leader of Nissan Europe. From there, I partnered up with Ogilvy Paris where I had the honor of pitch and winning the global Coke Zero account. As the Global Creative Head of Coke Zero, I set out with Jonathan Mildenhall to see how a brand as large as Coca-Cola could still talk to their consumers in a relevant way. It was an amazing time that led me to two of the first Branded Entertainment lions ever to be awarded at Cannes.
But the Red, White and Blue was calling and I took a job with Deutsch to help out on Playstation out of LA for a short stint before accepting the SVP,Global Creative Director position on Samsung at Leo Burnett.