Title | Not-The-Sac Wax |
Agency | CRUSH INC. |
Campaign | Not-The-Sac Wax |
Advertiser | Testicular Cancer Canada |
Brand | Testicular Cancer Canada |
Posted | April 2014 |
Business Sector | Public Safety, Health & Hygiene |
Story | How do you get young guys to expose their balls and check them regularly for testicular cancer? Host a party and challenge them to get waxed to bring the issue into the broad light of day. A collaboration between Crush and BBDO, the resulting reactions are both hilarious and effective. Testicular cancer is the most prevalent form of cancer for males between the ages of 15-29 but it is also the most treatable if caught early. Despite that, awareness of testicular cancer is low. This may just change that. |
Media Type | Television |
Length | |
Market | Canada |
Agency | BBDO Canada |
Executive Creative Director | Gary Thomas |
Executive Creative Director | Peter Ignazi |
Executive Creative Director | Carlos Moreno |
Creative Director | Andre Arevalo |
Director | Andre Arevalo |
Associate Creative Director | David Whiteson |
Associate Creative Director | Nancy Crimi-Lamanna |
Copywriter | Nancy Crimi-Lamanna |