Title | Sarah |
Agency | BBDO Group Germany |
Campaign | Remember Me |
Advertiser | Alzheimer Research Initiative |
Brand | Alzheimer Research Initiative |
Date of First Broadcast/Publication | 2018 / 4 |
Business Sector | Disease Awareness, Support Groups & Associations |
Tagline | Piece by piece alzheimer's takes away the memory. Help to win the fight. |
Story | As Alzheimer’s progresses, facial recognition and memories fade, diminishing relationships and leaving many Alzheimer’s patients isolated and lonely. To bring this feeling closer to the general public we created a series of unrecognizable family portraits. Through the eyes of an Alzheimer’s patient, cherished relationships become an unsolvable puzzle made up of shuffled memories that fade away piece by piece. |
Media Type | |
Chief Creative Officer | Wolfgang Schneider |
Creative Managing Director | Kristoffer Heilemann |
Executive Creative Director | Tobias Feige |
Executive Creative Director | Daniel Haschtmann |
Creative Director | Jacobo Concejo |
Creative Director | Sebastian Steller |
Art Director | Dejan Handjiski |
Art Director | Martino Monti |
Concept | Alma Haser |
Copywriter | Sebastian Steller |
Post Production | Stefan Kranefeld Imaging |
Photographer | Stefan Kranefeld |
Art Buyer | Birgit Paulat |