Title | Rewedding Nights |
Agency | Ogilvy Mexico |
Campaign | Rewedding Nights |
Advertiser | Ilusion |
Brand | Ilusion |
Date of First Broadcast/Publication | 2015 / 4 |
Business Sector | Lingerie, Underwear, Pajamas |
Tagline | Rewedding Nights, a way to reach women who identified with monotony of marriage and wanted to rekindle the passion in their lives. |
Story | Ilusion, the most important lingerie brand in Mexico, presents Rewedding Nights a way to reach women who identified with monotony of marriage and wanted to rekindle the passion in their lives. How? By taking out something that they were never going to use and was in the darkest corner of their closets, their wedding dresses, and transform it into a lingerie collection to revive the passion in their marriages. The idea helped match the spirit of the brand, connecting with women in a deep and emotional level. |
Media Type | Case Study |
Length | |
Creative Director | Ivan Carrasco |
Creative Director | Cesar Agost Carreno |
General Director Creation | Manuel Vega |
Creative Director | Lee Galvez |
Art Director | Ana Pontes |
Art Director | Eduardo Vidals |
Copywriter | Lee Galvez |
Copywriter | Ana Pontes |
Agency Producer | Juan Pablo Osio |
Director | Martin Bautista |
Executive Producer | Roberto Reynoso |
Post Production | Jorge Valdés |
Executive Producer | Gerardo Salas |