MasterCard - "Business Facelift"

McCann Worldgroup Sp. z o.o.

McCann Worldgroup Sp. z o.o. Warszawa, Poland

Awards

4304

Brand: MasterCard
Country: Poland

Advertiser: Mastercard International

Title	Business Facelift
Agency	McCann Worldgroup Sp. z o.o.
Campaign	Business Facelift
Advertiser	Mastercard International
Brand	MasterCard
Date of First Broadcast/Publication	2018 / 9
Business Sector	Credit Cards
Tagline	Start Something Priceless
Philosophy	mall business owners know their business best. What they don’t know is how to promote it effectively and aesthetically. That’s why in Poland small business slowly disappears becoming powerless in the fight against big global brands. To support local business Mastercard launched Business Facelift – a digital platform that hands the look of storefronts to specialists and provides communication know-how to owners. Our ongoing campaign has already reached 25% of the SME sector and initiated a countrywide debate on urban aesthetics and landscape regulations.
Media Type	Case Study
Length	141 seconds
Creative Director	Bartek Klimaszewski
Creative Director	Marcin Sosiński
Creative Director	Catalin Dobre
Creative Director	Adrian Botan
Art Director	Bartosz Włodarczyk
Art Director	Jarosław Michalski
Art Director	Sylwia Rękawek-Michoń
Art Director	Grzegorz Karwowski
Copywriter	Natalia Karawajczyk
Copywriter	Magdalena Banasik
Designer	Jarosław Michalski
Designer	Bartosz Włodarczyk
Designer	Agata Pietraszko
Designer	Agnieszka Le Hong
Account Management Team	Małgorzata Tereszczenko
Account Management Team	Iwona Kowalczyk
Client Director	Marta Życińska
Client Director	Paweł Kotowski
Client Director	Marta Borówka
Strategy/Planning	Marcin Samek
Strategy/Planning	Paweł Sitnicki
PR Director	Justyna Sztengreber
Agency Producer	Dominika Grzegdala