Shorashim - "Freezing Apes - NFTs with a Conscience”"

Leo Burnett Israel

Leo Burnett Israel Bnei Brak, Israel

1819

Brand: Shorashim
Country: Israel

Advertiser: Shorashim Group

Title	Freezing Apes - NFTs with a Conscience”
Agency	Leo Burnett Israel
Campaign	Freezing Apes
Advertiser	Shorashim Group
Brand	Shorashim
Date of First Broadcast/Publication	2022 / 1
Business Sector	Political/Religious/Trade Organizations
Philosophy	If you’ve been reading industry news then you will be familiar with the monkeys NFT craze. The Bored Ape Yacht Club, Mutant Ape Yacht Club, a jungle of monkeys that cost tens of thousands of dollars and sometimes even hundreds! And while people are pouring millions of dollars on monkeys, there are thousands of senior citizens sitting at home in the cold because they simply don’t have the money to pay for their electricity bill! So the Shorashim Group (a nonprofit organization devoted to building long-lasting bridges between Israeli and North American Jews) launched the project: “Freezing Apes” - a series of paintings of monkey that can be "bought". While these paintings are not exactly NFTs and will not make their buyers a 300 percent return per week, they will generate one big return per soul, as all the money will be donated and put forward to paying Israeli elderly people’s electricity bills. And the monkeys? Download whichever one you like on our website.
Media Type	Digital
Length	28 seconds
Chief Executive Officer (CEO)	Imi Eiron
Creative Vice President	Ami Alush
Creative Director	Oren Ben Naim
Copywriter	Achiya Darshan
Art Director	Yael Yaakov
Art Director	Nitzan Amir
Studio Manager	Sagi Valenstain
Studio Team	Elad Ziv
Studio Team	Yossi Amit
Studio Team	Sharon Aluk
Studio Team	Lior Shmueli
Account Supervisor	Ziv Abuhasira
Account Executive	Bella Batikyan
Media Manager	Asaf Mamon
Marcom Director	Eva Hasson
Production Company	Green Productions
Agency Producer	Menny Zarhia
Traffic Manager	Danielle Barzilay