BECO - "#STEALOURSTAFF"

TBWA\London

TBWA\London London, United Kingdom

Awards

7077

This ad is part of the ACT Responsible Collection

Brand: BECO
Country: United Kingdom

Advertiser: BECO

Title	#STEALOURSTAFF
Agency	TBWA\London
Campaign	#STEALOURSTAFF
Advertiser	BECO
Brand	BECO
Posted	July 2020
Business Sector	Drugstores, Specialty Stores
Philosophy	BECo, a 166-year-old social enterprise soap brand, invited employers across the country to #StealOurStaff. There are 1.1 million disabled people out of work in the UK, but BECo is doing its bit - 80% of its staff have disabilities. The more soap it sells, the more jobs BECo creates. But it believes every company could be doing more to reduce the disability employment gap. If BECo’s staff move onto bigger and better things, they can create more job opportunities for those who need it. This integrated campaign targeted those in a position to hire, and ranges from packaging to social and OOH.
Media Type	Direct Marketing
Creative Team	Dan Kenny
Creative Team	Duncan Brooks
Creative Team	Tom Gong
Advertising Manager	Camilla Marcus-Dew
Marketing Manager	Diane Cheung
Chief Creative Officer	Andy Jex
Head of Production	Poppy Manning
Producer	Holly Baker
Business Director	Daisy Hampton
Account Director	Max Phillips
Strategic Planner	Killian Kapfer
Social Media Manager	Sophie Elliott
Head of Design	Aaron Moss
Designer	Aaron Janagal
Business Affairs Coordinator	Cath Pow
Art Buyer	Louise Cripps
Art Buyer	Claire Delafons
Photographer	Philip Haynes
Director	Dan Castella
Executive Producer	Peter Shuttleworth
Editor	Daniel French
Sound Engineer	James Cobbold
Sound Producer	Maddy Lebel
Post-production Producer	Gus Quirk
Grade	George Neave
Post Production	Ben Stonehouse
Web designer	Fiona Jacques
Senior Account Manager	Steph Wilkinson
Account Manager	Florence Mackenzie