| Title | Explore the Dark Side of Cider |
| Agency | Clemenger BBDO Melbourne |
| Campaign | Explore the Dark Side of Cider |
| Advertiser | Carlton & United Breweries |
| Brand | Mercury Cider |
| Date of First Broadcast/Publication | 2020 / 11 |
| Business Sector | Beers, Ciders, Lagers |
| Tagline | Hard Crushed Cider |
| Media Type | Television |
| Length | |
| General Manager | Brian Phan |
| General Manager, Sales | Stephen Amiet |
| General Manager, Marketing | Brian Phan |
| Marketing Manager | Marc Lord |
| Assistant Brand Manager | Wendy Lin |
| Production Company | Sweetshop |
| Director | Tom Gould |
| Executive Producer | Greg Fyson |
| Line Producer | Sophia Rothbart |
| Managing Director | Edward Pontifex |
| Director of Photography (DOP) | Patrick Golan |
| Offline Editor | Joe Kell |
| Post Production | ARC Edit |
| Music | Copra Recordings |
| Sound | Rumble Studios |
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