| Title | Max & Bill |
| Agency | Energy BBDO |
| Campaign | Max & Bill |
| Advertiser | Wm Wrigley Jr. Co. |
| Brand | EXTRA Refreshers |
| Date of First Broadcast/Publication | 2019 / 4 |
| Business Sector | Chocolate, Bars, Candies, Chewing-Gum |
| Story | Max and Bill forge a cross-generational friendship as they bond over a regular checkers game in the park, during which they share anecdotes and Extra gum. One day Bill is missing from their spot and Max learns his friend has been taken ill. But when he rushes over to hospital, he is relieved to find that Bill is on the mend. Max returns Bill's checkers, which he's been keeping safe in an Extra gum box. Sometimes the smallest gestures can be the most refreshing. |
| Media Type | Television |
| Length | |
| Editing Company | The Assembly Rooms |
| Color | The Mill New York |
| Chief Creative Officer | Andrés Ordóñez |
| Executive Creative Director | Pedro Pérez |
| Executive Creative Director | Josh Gross |
| Creative Director | Manuel Torres |
| Creative Director | Alejandro Juli |
| Art Director | Elaine Kalvelage |
| Copywriter | Cassidy Buzin |
| Production Company Producer | Maddie Gorman |
| Executive Art Producer | Liz Miller-Gershfeld |
| Music Director | Daniel Kuypers |
| Program Director | Jeremy Hawking |
| Client Services Director | Lianne Sinclair |
| Global Account Director | Jamie DeFer |
| Account Supervisor | Kristin Grandberry |
| Global Strategy Director | Allison Arling-Giorgi |
| Production Company | Rattling Stick US |
| Director | Pete Riski |
| Line Producer | Tessa Mitchell |
| Executive Producer | Joe Biggins |
| Executive Producer | Jeff Shupe |
| Head of Production | Richard McIntosh |
| Editor | Eve Ashwell |
| Assistant Editor | Kevin Corry |
| Production Company Producer | Daniel Breheny |
| Animation | Cream Electric Art Australia |
| Motion Graphics Company | Cream Electric Art Australia |
| Creative Director | Bruce Bigelow |
| Production Company Producer | Diane Williams |
| Finish | Cameron Gray The Mill |
| Colorist | Oisin O'Driscoll |
| Post Production | Matthew Engel |
| Sound Engineer | John Binder |
| Audio Assistant | Logan Vines |
| Audio Assistant | Josh Hunnicutt |
| Production Company Producer | Louise Rider |
| Production Company Producer | Tim Konn |
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