Julie Champin
Art Buyer at ELSE\
Boulogne-Billancourt, France
TitleNo Web Inn
Agency
Campaign It's a lot better at Novotel
Advertiser Accor
Brand Novotel
Date of First Broadcast/Publication
Business Sector Hotels, Resorts
Tagline It's a lot better at Novotel
Tagline (original language) On est tellement mieux chez Novotel
Story A series of visuals play humorously with all that we may fear when choosing the wrong hotel. All these negative experiences you can avoid with Novotel. 
Problem The brand provides an offer tailored to suit both leisure and business stays throughout its entire network.
Thus, the implementation of the brand promise: WE ARE SO MUCH BETTER AT NOVOTEL. 
Media Type Outdoor/Out of Home
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Account Manager
Account Manager
Account Manager
Account Manager
Creative Director
Art Director
Copywriter
Photographer
3D Graphics
Art Buyer

People related to this work

Related Ads

Trending

Create a free Talent profile and become a member of AdForum

Get Started