|Campaign||No condom, no sex|
|Date of First Broadcast/Publication|
|Business Sector||Disease Awareness, Support Groups & Associations|
|Story||That’s why, AIDES and TBWA\PARIS imagined 4 short fims as naked and bare as they are esthethic, each one developed in print format and targeting one of these populations. They are named « Peas », « Knitting », « Pearls » and « Puzzle », evocative names that reveal what the long winter nights can look like....without a condom. A smart and viral campaign, far from developing a moralistic speech, that ends with this clear message : « no condom, no sex »|
|Problem||AIDES has been fighting for the past 30 years against the social injustices, reavealed by the epidemic and fighting for an access to treatment and prevention means for all.|
|Advertising Manager||Christian Andréo|
|Advertising Manager||Antoine Henry|
|Advertising Manager||Charmaine Da Costa Soares|
|Account Manager||Anne Vincent|
|Account Manager||Véronique Fourniotakis|
|Account Manager||Marion Floch|
|Account Manager||Teddy Notari|
|Creative Director||Jean-François Goize|
|Art Director||Marianne Fonferrier|
|Art Buyer||Julie Champin|
|Agency Producer||Jennifer Bauche|
|Agency Producer||Cathy Pericone|
|Media Director||Pierre Draber|
|Music Composer||Graciano Gracy|
|Music Composer||Ireland Paje|
|Music Composer||Piot Riz|
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