| Title | Vintage Drip |
| Agency | Rethink Communications Inc. |
| Campaign | Vintage Drip |
| Advertiser | Kraft Heinz |
| Brand | Heinz |
| Posted | November 2022 |
| Business Sector | Mayonnaise, Ketchup, Mustards |
| Story | These days, everyone from pop singers to fast food chains has their own branded clothing line. But as an industry leader in staining, Heinz has been leaving their mark on fashion’s most iconic brands for years. Now they’re making it official with the Heinz Vintage Drip collection: thrifted clothes from luxe and streetwear brands, all with Heinz ketchup stains.Heinz partnered with online thrifting platform thredUP to curate a limited-edition collection of 157, one-of-a-kind clothing items from the biggest brands in fashion. Getting more life out of used clothes, and turning Heinz-stained clothes into a fashion statement.The campaign launches in the weeks leading up to New York Fashion Week, as partnering influencers incorporate Heinz stains into their newest looks.All proceeds from the collection go to Rise Against Hunger in support of global hunger relief. |
| Media Type | Case Study |
| Chief Creative Officer | Aaron Starkman |
| Chief Creative Officer | Mike Dubrick |
| Chief Strategy Officer | Sean McDonald |
| Creative Director | Zachary Bautista |
| Art Director | Zachary Bautista |
| Associate Creative Director | Geoff Baillie |
| Copywriter | Geoff Baillie |
| Copywriter | Aman Soin |
| Copywriter | Brendan Scullion |
| Art Director | matt dunn |
| Art Director | Ashley Park |
| Art Director | Max Bingham |
| Strategist | Julian Morgan |
| Production Company Producer | Alex Butt |
| Post Supervisor | Megan OConnor |
| Post Supervisor | Shannon Ing |
| Print Producer | Agnes Gilchrist |
| Print Producer | AJ Merrick |
| Studio | Brad Kumar |
| Account Director | Jamie Sutherland |
| Account Director | Kai de Bruyn Kops |
| Account Director | David Greisman |
| Account Supervisor | Emily Anzarouth |
| Account Manager | Rachel Cloth |
| Director | Nikki Ormerod |
| Photographer | Nikki Ormerod |
| Cinematography | Nina Djacic |
| Production Company | Undivided Creative |
| EP | Scott Houghton |
| Line Producer | Scott Houghton |
| Editor | Tyler Erdelac |
| Online / VFX | Gimmick Studio |
| Motion Graphics | Gimmick Studio |
| Colorist | Ismaël Ouattara |
| PR | Middle Child |
| PR | Zeno Group |
| Media Company | Carat |
| Media Company | Publicis 57 |
| Printing House | TI Group |
| Marketing Director | Megan Lang |
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