Volvo - "The E.V.A. Initiative"

Forsman & Bodenfors Göteborg

Forsman & Bodenfors Göteborg Göteborg, Sweden

Awards

28576

This ad is part of the ACT Responsible Collection

Brand: Volvo
Country: Sweden

Advertiser: Volvo

Title	The E.V.A. Initiative
Agency	Forsman & Bodenfors Göteborg
Campaign	The E.V.A. Initiative
Advertiser	Volvo
Brand	Volvo
Date of First Broadcast/Publication	2019 / 3
Business Sector	Cars
Story	E.V.A stands for Equal Vehicles for All. Most crash test dummies are modelled on men, meaning that women behind the wheel are often more vulnerable. But since the 1970s Volvo has based its car designs and safety innovations on data from real accidents, involving both men and women, making its vehicles safer for everyone. This data was made public through a digital library, with the aim of making all cars safer. The project had a precedent because Volvo had previously given away its patented seat belt technology.
Media Type	Integrated Media/360 Activation
Length	130 seconds
Market	United Kingdom
Soundtrack	“Without You (feat. Kerry Leatham)”
More Information	https://www.volvocars.com/intl/why-volvo/human-innovation/future-of-driving/safety/cars-safe-for-all?utm_source=youtube&utm_medium=social&utm_content=safe_bio-description_16x9&utm_campaign
Sound	Factory Studios
Campaign Manager	Louise Ahlström
Copywriter	Hampus Elfström
Copywriter	Simon Lublin
Copywriter	Jacob Nelson
Art Director	Karl Risenfors
Art Director	Leo Dahl
Art Director	Adam Ulvegärde
Art Director	Sophia Lindholm
Strategic Planner	Trine Keller-Andreasen
Strategic Planner	Daniel Sjöstrand
Digital Strategist	Peter Gaudiano
Producer	Lena Sellman
Account Executive	Katarina Klofsten
Account Executive	Ewa Edlund
Web design	F and B Inhouse
Artwork	Martin Joelsson
Artwork	Ingrid Arnsand Jonsson
Account Supervisor	Magnus Wretblad
Public Relations	Maja Bredberg
Public Relations	Bjarne Darwall
Media Agency	Mindshare Sweden
Production Company	NEW LAND Stockholm
Executive Producer	Erik Torell
Executive Producer	Therese Engberg
Director	Laerke Herthoni
Director of Photography (DOP)	Rasmus Videbaek
Producer	Joel Rostmark
Editor	Johan Söderberg
Dancer	Amy Gardner
Colorization	Framestore
Color Assist	Simon Bourke
VFX Supervisor	Joel Lindman
CG Artist	Laurent Clermont
Online Artist	Rajdarn Elderado
Online Studio	Chimney Pot
Color Producer	Chris Anthony
Post-production Producer	Moa Looft
VFX Executive Producer	Anton Söderhäll
VFX PRODUCTION	Goodbye Kansas
VFX Producer	Linda Öhlund
VFX Lead	Filip Orrby
Grade	Framestore
Performer	Lapalux
Music	Ninja Tune
Publishing Rights	Just Isn't Music
Sound Producer	Lucy Spong
Sound Design and Mix	Jon Clarke
CGI	Superstudios