Campbell Company of Canada - "Turkeyware"

Zulu Alpha Kilo

Zulu Alpha Kilo Toronto, Canada

5041

Brand: Campbell Company of Canada
Country: Canada

Advertiser: Campbell Soup Company

Title	Turkeyware
Agency	Zulu Alpha Kilo
Campaign	It’s All About the Sides
Advertiser	Campbell Soup Company
Brand	Campbell Company of Canada
Date of First Broadcast/Publication	2023 / 12
Business Sector	Canned Food
Story	Campbell Company of Canada has launched an unexpected and fun way to put its delicious side recipes at the forefront this holiday season. Campbell’s has unveiled Turkeyware, a lifelike, ceramic turkey that acts as a serving vessel for your favourite sides, underscoring the importance of side dishes at every holiday meal. In a recent national survey of Canadians, respondents indicated that turkey is commonly served over the holidays out of expectation, not because guests demand it. In fact, 55% of Canadians (ages 25-54) revealed they preferred side dishes to main courses. To help support the desire for delicious sides, made with a variety of Campbell’s soups and broths that serve as a shortcut to making your favourite sides the main event, Campbell’s developed a new creative campaign, “It’s all about the sides”.
Media Type	Television
Length	30 seconds
Agency	Zulu Alpha Kilo
Creative Chairman	Zak Mroueh
Chief Creative Officer	Brian Murray
Chief Creative Officer	Jenny Glover
Creative Director	Jacob Gawrysiak
Creative Director	George Ault
ACD	Kelsey Hughes
Art Director	Kelsey Hughes
ACD	Greg Kieltyka
Copywriter	Greg Kieltyka
Designer	Jackman Chiu
Producer	Rebecca Adams
Account Manager	Alyssa Guttman
Planning Team	Heather Segal
Media Team	Christina Falconer
Media Team	Doyeon Kim
Media Team	Varun Oza
PR Agency	Proof Strategies
Production Company	l lok
Production Company	Les Garçons
Director	l lok
Director	Les Garçons
Producer	Yvonne Hercun
Post Production	Zulubot
Editor	Micah Rix-Hayes
Editor	Tasha Hayes
Online Artist	Felipe Chaparro
Transfer	Alter Ego
Colorist	Wade Odlum
Creative Director	Friyana Engineer
Creative Director	Craig Zarazun
Media Agency	Spark Foundry Worldwide
PR	Bunmi Adeoye
PR	Jessica Leroux
PR	Simrin Bains
Executive Producer	Sebastien Hott
Post-production Producer	Siddhi Patel
Post-production Producer	Lena Hamady
Post Production	Walter Klassen FX
Chief Creative Officer	Taku Dazai
Project Manager	Andrew Kroetsch
Props	Nicolai Berda
Music Agency	Wave Productions
Producer	Megan Huges
Producer	Hannah Harlacher