| Title | Ask Yourself |
| Agency | Zulu Alpha Kilo |
| Campaign | Ask Yourself |
| Advertiser | HomeEquity Bank |
| Brand | HomeEquity Bank |
| Date of First Broadcast/Publication | 2024 / 1 |
| Business Sector | Banking, Finance, Law & Insurance |
| Story | In a new mass campaign, HomeEquity Bank and Zulu Alpha Kilo have tapped trusted Canadian journalist and author Peter Mansbridge to get Canadians to rethink their retirement. Mansbridge was recently appointed Strategic Communications Consultant for the bank. This collaboration aims to open up the conversation around retirement and how Canadians can do more in their golden years, by leveraging the CHIP Reverse Mortgage. The way Canadians are thinking about retirement is changing – and being able to access equity from their home allows Canadians to have more opportunity and flexibility in their later years in life. |
| Media Type | Television |
| Length | |
| Agency | Zulu Alpha Kilo NY |
| Transfer | Alter Ego |
| Online Production | Alter Ego |
| Creative Chairman | Zak Mroueh |
| Chief Creative Officer | Brian Murray |
| Chief Creative Officer | Jenny Glover |
| ACD | Ivan Mallqui |
| Art Director | Ivan Mallqui |
| ACD | Dane Boaz |
| Copywriter | Dane Boaz |
| Account Manager | Jessica Hill |
| Account Manager | Patti Ann Cochren |
| Account Manager | Cosmo Haskard |
| Account Manager | Samantha Tang |
| Chief Strategy Officer | Maxine Thomas |
| Strategy Director | Meredith Ferguson |
| Advertising Manager | Yvonne Ziomecki |
| Advertising Manager | Robert Fisher |
| Advertising Manager | Vivianne Gauci |
| Advertising Manager | Erin Wilson |
| Advertising Manager | Niary Toodakian |
| Advertising Manager | Richard Taylor |
| Media Agency | OMD Canada |
| Digital Media Agency | Zulumatic |
| Head of Media | Alicia Petralia |
| Agency Producer | Risa Sone |
| Integrated Producer | Andrew Sekine |
| Director | Oren Kaplan |
| Cinematography | Jackson Parrell |
| Producer | Jeff Schwartz |
| Post Production | Zulubot |
| Editor | Micah Rix-Hayes |
| Editor | Simon Hayes |
| Post-production Producer | Siddhi Patel |
| Post-production Producer | Lena Hamady |
| Colorist | Wade Odlum |
| Special Effects / VFX | David Whiteson |
| Artist | David Whiteson |
| VFX Assistant | Nupur Desai |
| VFX Assistant | Victoria Gaston |
| Creative Director | Harry Knazan |
| Audio Engineer | Omid Geadizadeh |
| Actor / Celebrity | Peter Mansbridge |
| Mac Artists | Kevin Pinto |
| Mac Artists | Cecillia Berasch |
| Production Company | We Are Undivided |
| Online Producer | Andrew Taveres |
| Color Assist | Daniel Saavedra |
| Design | Ian Flaig |
| Music | OSO Audio |
| Audio Engineer | Jane Heath |
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