| Title | Phubbing: A Word is Born |
| Agency | McCann Melbourne |
| Campaign | Language is Always Changing |
| Advertiser | Macmillan Publishing |
| Brand | Macquarie Dictionary |
| Date of First Broadcast/Publication | 2013 |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | Language is always changing |
| Media Type | Case Study |
| Length | |
| Post Production | AIRBAG |
| Account Director | Alec Hussain |
| Account Director | Adrian Mills |
| Account Executive | Alex Haigh |
| Executive Creative Director | John Mescall |
| Creative Director | Pat Baron |
| Copywriter | John Mescall |
| Copywriter | Natasha Wood |
| Art Director | Pat Baron |
| Art Director | Matthew Stoddart |
| Art Director | Dave Budd |
| Agency Producer | Chelsea Nieper |
| Agency Producer | Pauline McMillan |
| Editor | Nathan Mallon |
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