Heinz - "Heinz Draw Ketchup"

Rethink Communications Inc.

Rethink Communications Inc. Toronto, Canada

Awards

5754

Brand: Heinz
Country: Canada

Advertiser: Kraft Heinz

Title	Heinz Draw Ketchup
Agency	Rethink Communications Inc.
Campaign	Heinz Draw Ketchup
Advertiser	Kraft Heinz
Brand	Heinz
Date of First Broadcast/Publication	2021
Business Sector	Mayonnaise, Ketchup, Mustards
Story	We anonymously asked people all over the world to draw ketchup. The result? They all drew Heinz.The experiment was conducted with dozens of participants across five continents, none of whom had any idea what brand the experiment was for. All they were told was to “draw ketchup,” and most reacted by drawing a bright red bottle with “Heinz” written on it.Those labels were featured on a limited-release run of Heinz bottles, and on digital billboards.
Media Type	Case Study
Length	113 seconds
Sound & Music	Vapor Music Group
Chief Creative Officer	Aaron Starkman
Executive Creative Director	Mike Dubrick
Head of Art and Creative Director	Joel Holtby
Associate Creative Director	Zachary Bautista
Art Director	Zachary Bautista
Copywriter	Geoff Baillie
Designer	Jaclyn McConnell
Chief Strategy Officer	Sean McDonald
Strategist	Julian Morgan
Producer	Alex Butt⁣⠀
Production Coordinator	Spencer J. Houghton
Print Producer	Narine Artinian
Production Company	R+D Productions
Director of Photography (DOP)	Scott McClelland
Editor	Stephen Parker
Online / Grading	Emmett Maloney
Account Director	Amy Greenspoon
Account Director	Kai de Bruyn Kops
Account Manager	Allie Kennedy
Engineer	Art Mullin
Public Relations	The Colony Project
Media Agency	Carat
Community Management	SALT
Advertising Manager	Nina Patel
Advertising Manager	Daniel Gotlib
Advertising Manager	Chanel Simpson
Advertising Manager	Keeyan Arvandi