| Title | Optical illusion billboard |
| Title (original language) | Le billboard effet d'optique |
| Agency | CLM BBDO |
| Campaign | Optical Illusion Billboard |
| Advertiser | The Economist |
| Brand | The Economist |
| Posted | February 2013 |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | Take a step back |
| Tagline (original language) | Prenez du recul |
| Media Type | Billboard |
| Advertising Manager | Marina Haydn |
| Account Manager | Sacha Lacroix |
| Account Manager | Judith Romero |
| Account Manager | Louise Rahman |
| Strategic Planner | Laura Autier |
| Creative Director | Matthieu ELKAIM |
| Creative Director | Benjamin Marchal |
| Creative Director | Olivier Lefebvre |
| Art Director | Anthony Lietart |
| Copywriting | Sébastien Duhaud |
| Production | Sophie Connesson |
| Production Company | Toreros Production |
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- BRAND:
- The Economist
- AGENCY:
- CLM BBDO
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- BRAND:
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