Fernando Ribeiro

Fernando Ribeiro

Head of Strategy at GUT
São Paulo, Brazil


Strategy Director
London, United Kingdom
September 2015 - Present (5 years 11 months)
Lead strategist on UBER UK pitch win and integrated account, and UBER UK/EMEA brand positioning - "Where To?" strategy; Dulux and KFC UK integrated account; and Surf global account. Head of BBH Labs.
Head of Planning
DAVID The Agency
Miami, United States
January 2014 - July 2015 (1 year 6 months)
Creative Strategy Lecturer
Rio de Janeiro, Brazil
June 2013 - July 2015 (2 years 1 month)
Lead lecturer on Creative Strategy in the ESPM's Planning Programme (biggest Marketing school in Brazil).
Planning Director
São Paulo, Brazil
November 2012 - 2014 (1 year 2 months)
Lead strategist through the line on the local accounts of Burger King, SONY, Staples, Faber-Castell and Powerade.
Planning Manager
São Paulo, Brazil
January 2012 - November 2012 (10 months)

Lead strategist on TIM (Telecom) and Coca-Cola Brazil.


"How To Become An Independent Curator"​ - Art History, Criticism and Conservation

2017 (1 year)
Analyse the Art landscape in the UK and around the world; - Articulate deep opinion pieces on Contemporary Art; - Visit exhibitions and talk to experienced curators based in London; - Develop Art exhibition concepts; - Make an exhibition from concept to production. This course is providing me with an essential tool kit with which to become an independent curator. It has a track record for launching careers and educational paths in this field. The course is designed to help people think critically about the role of the curator and for students to identify and establish their own curatorial approach.

Bachelor's degree Social Communications

2004 - 2010 (6 years)

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