| Title | Family is Love |
| Agency | Master Comunicação |
| Campaign | Family is Love |
| Advertiser | Dignidade Group |
| Brand | Dignidade Group |
| Date of First Broadcast/Publication | 2015 / 12 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Tagline | Family is love. |
| Story | In Brazil, non-traditional families are not recognized by the law.This means that gay parents, single parents, adopted children and children raised by their grandparents are not legally families. And Google results reflects that.When we search for family, 100% of the images on Google showed heterosexual families.Master Brasil invited people to share photos of their non-traditional families. These photos were uploaded to the campaign's website and, using advanced SEO techniques, we made them relevant to Google. |
| Media Type | Case Study |
| Length | |
| More Information | www.familiaeamor.com.br |
| Creative Director | Felippe Motta |
| Art Director | André Petrini |
| Copywriter | Thiago Gabardo |
| Creative Producer | Vanessa Arruda |
| Photographer | Barbara Vanzo |
| Web Developer | Konnng |
| Account Director | Cícero Rohr |
| Account Executive | Wesley Braga |
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