Title | Make room for play |
Agency | Zulu Alpha Kilo |
Campaign | ParticipACTION: Make room for play |
Advertiser | Zulu Alpha Kilo |
Brand | ParticipACTION |
Date of First Broadcast/Publication | 2015 / 1 |
Business Sector | Cinema Production |
Story | The campaign consists of three spots that ran on television and online – “Playground”, “Basketball” and “Road Hockey”. In all three spots a dark blank space consumes most of the screen, confining the kids to a very limited space, all to illustrate how children’s screen time is literally taking away their playtime. To support the message, instead of leading people to a website to find out more, we cheekily discouraged viewers: “Don’t visit our website”. |
Media Type | Case Study |
Length | |
Music | Pirate Group |
Other | Zak Mroueh |
Sound Engineer | Chris Tait |
Director | Tom Feiler |
Executive Creative Director | Ron Smrczek |
Creative Director | Ron Smrczek |
Other | Ron Smrczek |
Production Company Producer | Karen Tameanko |
Production Company Producer | Amanda Field |
Music Composer | Steve McGregor |
Art Director | Grant Cleland |
Other | Grant Cleland |
Copywriter | George Ault |
Other | George Ault |
Music Composer | Andres Kirejew |
Strategic Planner | Shari Walczak |
Strategic Planner | Emma Brooks |
Account Manager | Kristina Hayes |
Account Manager | Jessica DeSantis |
Other | Jessica DeSantis |
Executive Producer | Ben Valiquette |
Sound Engineer | Ian Boddy |
Agency Producer | Bette Minott |
Advertising Manager | Rachel Shantz |
Advertising Manager | Rebecca Jones |
Advertising Manager | Katherine Janson |
Editor | Paul Skinner |
Colorist | Cem Ozkilicci |
Music Producer | Joanne Uyeyama |
Production Company | Circle Films |
Editing Company | Married to Giants |