Title | The Process |
Agency | 101 |
Campaign | Big Bang |
Advertiser | Dole Fresh Fruit Europe |
Brand | Dole Fresh Fruit Europe |
Date of First Broadcast/Publication | 2017 / 4 |
Business Sector | Fresh Vegetables, Fruits |
Philosophy | 101 has produced new TV, print and digital out of home advertising to support the launch of Dole’s new frozen fruit range. Dole is launching into the frozen fruit category in direct response to consumer needs and the burgeoning smoothie-making trends. The work is Dole’s first UK advertising campaign and strives to highlight the simplicity, naturalness and convenience of Dole’s products. For the print and digital OOH work, real fruit was blown-up using dynamite with the explosions captured and being shown behind bold fruit-centric headlines. In TV we see the epic journey that fruit makes from field to glass – recreating everything from the ‘Big Bang’ to the evolution of life…right through to smoothie ingredients being ready for use. Including, of course, the crucial step that Dole takes to freeze fruit at the peak of its ripeness. |
Media Type | Television & Cinema |
Length | |
Executive Creative Director | Mark Elmwood |
Executive Creative Director | Augusto Solo |
Creative Director | Misha Newby |
Producer | Rachel Bishop |
Producer | Luke Judlin |
Account Director | Maurice Pfister |
Account Manager | Annie Chisholm |
Planner | Clare Hutchinson |
Production Company | Blinkink |
Director | Noah Harris |
Executive Producer | Bart Yates |
Producer | Benjamin Lole |
Post Production Producer | Matt Marsh |
Director of Photography | Toby Howell |