Title | Little Girls Hijack Age Warning During Prime Time |
Agency | Duval Guillaume |
Campaign | Little Girls Hijack Age Warning During Prime Time |
Advertiser | PLAN |
Brand | PLAN Belgium |
Date of First Broadcast/Publication | 2014 / 10 |
Business Sector | Charities, Foundations, Volunteers |
Story | By hijacking age warnings before 12+ movie trailers, Plan Belgium confronts the general public with the practice of child marriage. In these touching movies, 3 separate girls tell an emotional story and paint a true picture about this horrible tradition. |
Problem | Every minute 27 girls are forced into marriage. That's 2 every second. Child marriage is a global problem. The practice violates girls' human rights, curtails their education, harms their health and sharply constrains their future. The start of a solution is simple: more education. Getting girls to school means delaying marriage. And by becoming a Plan parent that's exactly what you're helping to achieve. |
Media Type | Television & Cinema |
Length | |
Copywriter | Ralf De Houwer |
Art Director | Jonas Caluwe |
Creative Director | Geoffrey Hantson |
Creative Director | Katrien Bottez |
Account Manager | Jef Leysen |
Account Director | Elke Janssens |
Strategic Planner | Piet Wulleman |
Strategic Planner | Sophie Jadoul |
Media Planner | Melissa Van Houtte |
Agency Producer | Marc Van Buggenhout |
Agency Producer | Tuyen Pham |
Production Company | Geronimo |
Director | Dirk Domen |
Director of Photography (DOP) | Piet Deyaert |
Executive Producer | Jasper Moeyaert |
Production Assistant | Mathias Kerner |