| Title | #ExcuseMe |
| Brief | Influential, politically conscious celebrities like Robert DeNiro wrote excuse letters for students who might be suspended by their schools for participating in The National School Walkout to support gun reform. The #ExcuseMe letters made a clear case for why participation in this event should be excused. Reasons included: an invaluable civics lesson, an exercise in good citizenship, a memorial for students who have died, and participating in our democracy. The letters were addressed to school administrators to serve as official excuse letters but their most important purpose was to show support and encourage students who wanted to make their voices heard. |
| Agency |
McCann New York
|
| Campaign |
#ExcuseMe
|
| Advertiser |
The National School Walkout
|
| Brand |
The National School Walkout
|
| Posted | November 2018 |
| Business Sector | Institutional/Public Interest/Non-Profit Org.
|
| Story | Following another mass school shooting, students organized The National School Walkout to demand gun reform in America. The walkout was on April 20th, the 19 year anniversary of the mass shooting at Columbine High School. For almost 20 years politicians have failed to pass meaningful gun reform that could save lives. Young people from all over the country wanted to participate but unfortunately some schools vowed to punish students if they walked out of class. We were asked to help encourage these students, so their voices could be heard. |
| Media Type |
Case Study
|
| Chief Creative Officer |
Sean Bryan
|
| Chief Creative Officer |
Tom Murphy
|
| Chief Production Officer |
Nathy Aviram
|
| Executive Creative Director |
Daniela Vojta
|
| Executive Creative Director |
Susan Young
|
| Senior Copywriter |
Nick Larson
|
| Art Director |
Andre DeCastro
|
| Designer |
Zeynep Gungor
|
| Production Company Producer |
Gabrielle Levy
|
| Project Manager |
Stella Warkan
|
| Social Strategist |
Jordan Berger
|