Title | On The Map |
Title (original language) | Tá no Mapa |
Agency | J. Walter Thompson Brazil |
Campaign | On The Map |
Advertiser | AfroReggae |
Brand | Afroreggae |
Posted | June 2014 |
Business Sector | Racial/Ethnic/Minority/Disability Awareness |
Tagline | Putting Favelas on the map |
Story | Social platform Ta no mapa (on the map) is an innovative project in social inclusion, promoting digital citizenship. Favelas that were before invisible to search engines, being blank spaces on digital maps, become visible on a map, and now have their local shops, cultural activities and points of interest promoted. Developed by Brazilian NGO Afroreggae in Parada de Lucas, north zone of Rio de Janeiro, in collaboration with between the students of its digital educational program, 8ao80, and agency JWT, RAX, Maplink, Digibase, and Fillet. |
Media Type | Case Study |
Length | |
More Information | http://www.afroreggae.org/tanomapa/ |
Chief Creative Officer | Ricardo John |
Chief integration officer | Mauro Cavalletti |
Strategic Planner | Fernand Alphen |
Art Supervisor | Fabio Simoes |
Copywriter | Paulo Amaral |
Copywriter | Sleyman Khodor |
Copywriter | Helio Marques |
Art Director | Vitor Veras |
Art Director | Lucas Reis |
Art Director | Henry Kage |
Art Director | Fernanda Sousa |
Head of Production | Marcia Lacaze |
Production Company Producer | Paula Ferrari |
Photography / Illustration | Gito Fernandez |
Director | Gabriel Gemenez |
Sound | S de Samba |
Voice | Simoninha |
Media Director | Maira Toledo |
Media Director | Elaine Endo |
Project Manager | Hesli Carvalho |
Digital Producer | Rodrigo Alberini |
Production Company | Nitro B |
Media Director | Maira Toledo |
Media Director | Elaine Endo |
Project Manager | Hesli Carvalho |
UX Designer | Mayra Sasso |
UX Designer | Carolina Tod. |
Other | Maplink |
Other | Fillet |
Other | Digibase |