Old Vic - "The Old Vic. New Since 1818."

BBH

BBH London, United Kingdom

9541

Brand: Old Vic
Country: United Kingdom

Advertiser: Old Vic

Title	The Old Vic. New Since 1818.
Agency	BBH
Campaign	New Since 1818.
Advertiser	Old Vic
Brand	Old Vic
Date of First Broadcast/Publication	2018 / 11
Business Sector	Cinemas & Theatres
Tagline	The Old Vic. New Since 1818.
Story	The film presents the story, essence and attitude of The Old Vic; an independent, not-for-profit theatre in London. The film was shot on location at The Old Vic and stars Erin Doherty who, following recent stints at the theatre in the critically acclaimed A Christmas Carol and Alan Ayckbourn’s The Divide, is soon to be seen as Princess Anne in series 3 of Netflix’s The Crown. Erin plays the sole protagonist, the 200-year-old Old Vic herself with the elixir of youth, embodying the undoubtedly female essence of the 200-year-old building as she muses over memories, social purpose and creative philosophy.
Problem	The Old Vic is London’s independent theatre, a charity in receipt of no regular public subsidy. For two centuries this iconic institution has been a vital part of its local community, whilst also playing a significant role in developing the cultural landscape of the UK. Heritage organisations including The English National Opera and The National Theatre were founded by The Old Vic, and household names such as Laurence Olivier and Judi Dench even began their careers there. Throughout its history groundbreaking productions, social mobility and inclusion have remained central to its work. In celebrating this significant milestone, the theatre wanted to explore a variety of ways to engage audiences in the life of The Old Vic and this collaboration with BBH, who provided their services for free, offered an exciting opportunity to do so.
Media Type	Cinema
Length	90 seconds
Sound	750mph
Art Director	Matthew Warchus
Executive Director	Kate Varah
Commercial and Communications Director	Joanna Down
Business Assistant	Sarah Bradnum
Creative Team	Oliver Short
Creative Director	Nick Kidney
Creative Director	Kevin Stark
Strategist	Maddy Young
Strategist	Sofia Bodger
Director of Strategy	Elle Graham-Dixon
Account Manager	Oliver Robinson
Producer	Charlie Dodd
Assistant Producer	Sam Ramsey
Production Company	Blink London
Director	Thomas Bryant
Executive Producer	Paul Weston
Production Manager	Beatrice Warren
Producer	Corin Taylor
Director of Photography (DOP)	Christopher Sabogal
Post Production	The Mill London
Editing Company	Stitch
Sound	Sam Ashwell
Typographer	Christian Tunstall
Music	Major Tom