| Title | The Most Important SmartPhone Ad |
| Title (original language) | 50th Anniversary |
| Agency | BBH |
| Campaign | Domestic Abuse is Getting Smarter |
| Advertiser | Refuge |
| Brand | Refuge |
| Date of First Broadcast/Publication | 2021 / 11 |
| Business Sector | Institutional/Public Interest/Non-Profit Org. |
| Media Type | Television |
| Length | |
| Refuge communications and External Relations Director | Lisa King |
| BBH Creative Team | Jennifer Ashton |
| BBH Creative Team | Oliver Short |
| Creative Director | Kimberley Gill |
| Chief Creative Officer | Joakim Borgström |
| Executive Creative Director | Helen Rhodes |
| Strategy Director | Lucy Moody |
| Business Lead | Karen Martin |
| Account Manager | Phoebe Kennedy |
| Account Manager | Caitlin Quigley |
| Account Director | Bella Bertolotti |
| Account Executive | Zimini Fongho |
| Producer | Jemima Bowers |
| Direction | Optical Arts |
| Executive Producer/Producer | Hannah May |
| Design, Editing, CG, Animation, Color Grading, and Post Production | Optical Arts |
| Mastering and Titles | Jason Wallis @ Electric Theatre Collective |
| Sound | Markus Ffitch |
| Music Composition | Markus Ffitch |
| Producer | Lauren Daniels |
| Design Creation | Optical Arts |
| Design | Josh Bailey |
| Design | Rob Wilson |
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