Melody Sylvester
Executive Producer at Ridley Scott Creative Group
London, United Kingdom
TitleAt the centre of the action
Agency
Campaign At the centre of the action
Advertiser Royal Air Force
Brand RAF
Date of First Broadcast/Publication 2022 / 9
Business Sector State Employment, Forces & Police Recruitment
Philosophy The Royal Air Force (RAF) has released an immersive VR film created by Engine that allows potential new recruits to experience what a role in the Royal Air Force is really like. The high-intensity 360-degree film offers an insight into life in the RAF from a range of first-hand perspectives, all from a mobile or tablet and without the need for a VR headset. The viewer is placed at the centre of an RAF humanitarian operation, and the tension and jeopardy build as the mission intensifies. For added interactivity and adventure, the user is given control of the experience at key moments via a bespoke browser-based 360 video player developed by Engine. The user can look around a slow-motion scene in the midst of the operation, seeing which personnel and equipment are involved, and learn key facts about them. The 60-second film was made by Engine using state-of-the-art 360-degree cameras, enabling a three-dimensional effect from a first-person perspective. The experience showcases how the different branches of the RAF work together to complete a humanitarian mission while demonstrating the diversity of roles and opportunities available within the RAF. The film will be used at RAF recruitment events, trade shows and on the RAF website, with the purpose of bringing the complexities of the RAF to life
Media Type Digital
Length
Sound
Post Production
Head of Film
Creative Director
Art Director
Art Director
Head of Creative Technology
Senior Creative Technologist
Chief Strategy Officer
Planning Team
Planning Team
Account Management
Account Management
Head of Production
Production Company
Director
Producer
Director of Photography (DOP)
Editor
Editing Company
Post Production
Post-production Supervisor
Sound Producer
Sound Engineer
Colorist

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