| Title | Varicose Routes-Print2 |
| Brief | Yandex maps are designed for walkers. And since varicose veins can be caused by a sedentary lifestyle, it presented neat opportunity for a visual pun. |
| Agency | Independent |
| Campaign | Drive less, walk more |
| Advertiser | Yandex |
| Brand | Yandex |
| Posted | November 2019 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | İstanbul has emerged as the second most congested city in the world. Drivers has lost an average of 157 hours (6.5 days) in peak rush hour periods in 2018. On the other hand, around 25% of adults have varicose veins in whole world. With this campaign we would like people to walk rather than driving since exercise increases the blood circulation and prevents varicose vein problems. |
| Media Type | |
| Copywriter | Oğuzhan Polat |
| Art Director | Ali Yigit Gümüs |
| Creative Group Head | Ali Yigit Gümüs |
| Creative Director | Tolga Akyüz |
| Creative Chairman | Karpat Polat |
More Work
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