Title | Next Step (Film case) |
Title (original language) | Próximo Passo |
Agency | Agência Tudo |
Campaign | Next Step |
Advertiser | Libbs Farmacêutica |
Brand | Libbs |
Date of First Broadcast/Publication | 2018 / 5 |
Business Sector | Health & Pharmaceutical Products |
Story | Despite affecting millions of people around the world, depression is surrounded by prejudices and lack of information. To incite reflection in society about the seriousness of this disease and encourage people to seek appropriate treatment, the movement “Next Step” promotes dance sessions to complement the multidisciplinary treatment of depression. Created by Agência Tudo for Libbs Farmacêutica and supported by Instituto Ivaldo Bertazzo, the initiative resulted in a documentary and a photographic exhibition, which tell the experience of 40 people with a history of the disease that became protagonists of a dance show. |
Media Type | Events |
Length | |
President | Maurício Magalhães |
Executive Creative Director | Nina Lucato |
Creative Director | Cristiano Franco |
Art Director | Cristiano Franco |
Art Director | Nina Lucato |
Copywriter | Maria Cristina Del Nero |
Copywriter | Nicolla Raggio |
Strategy Director | Gustavo Teixeira |
Strategist | Cleber Paradela |
Strategist | Felipe Tobal |
Strategist | Leandro Gimenez |
Strategist | Virna Miranda |
Account Director | Iron Neto |
Account Executive | Ana Cláudia Benini |
Account Executive | Ana Paula Pimentel |
Account Manager | Natália Mazzi |
Account Manager | Vanessa Caruso |
Media Director | Lúcia Cucci |
Media Assistant | Ana Carolina Costa |
Media Assistant | Matteus Martins |
Production Director | Iron Neto |
Audiovisual Producer | Dandara Santana |
Producer | Black Maria |
Director | Tico Vicente |
Account Director | Prix Adaime |
Executive Producer | Angela Farinello |
Post Production | Marcio Faurer |
Music Director | Ruben Feffer |
Music Producer | Zé Ruivo |
Production Assistant | Rodrigo Custódio |
Music Producer | Flavia Prats Feffer |
Music Producer | Erika Marques |
Music Producer | Juliana Calazans |
Post Production | Ultrassom Music Ideas |
Photographer | Miro |
Photography / Retoucher | Fujocka |
Client | Alexandre Varga |
Client | Roberta Calvoso |
Client | Wilson Junior |