Leandro Gimenez
Head of Strategy at TracyLocke BRASIL
Sao Paulo, Brazil
TitleNext Step (Film case)
Title (original language)Próximo Passo
Agency
Campaign Next Step
Advertiser Libbs Farmacêutica
Brand Libbs
Date of First Broadcast/Publication 2018 / 5
Business Sector Health & Pharmaceutical Products
Story Despite affecting millions of people around the world, depression is surrounded by prejudices and lack of information. To incite reflection in society about the seriousness of this disease and encourage people to seek appropriate treatment, the movement “Next Step” promotes dance sessions to complement the multidisciplinary treatment of depression. Created by Agência Tudo for Libbs Farmacêutica and supported by Instituto Ivaldo Bertazzo, the initiative resulted in a documentary and a photographic exhibition, which tell the experience of 40 people with a history of the disease that became protagonists of a dance show.
Media Type Events
Length
President
Executive Creative Director
Creative Director
Art Director
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Copywriter
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Strategy Director
Strategist
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Account Director
Account Executive
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Account Manager
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Media Director
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Production Director
Audiovisual Producer
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Director
Account Director
Executive Producer
Post Production
Music Director
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Production Assistant
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Post Production
Photographer
Photography / Retoucher
Client
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