| Title | Beautiful Dreamer |
| Agency | TracyLocke BRASIL |
| Campaign | Beautiful Dreamer |
| Advertiser | Pfizer |
| Brand | Pfizer |
| Date of First Broadcast/Publication | 2019 / 7 |
| Business Sector | Health & Pharmaceutical Products |
| Philosophy | FAP is a neurological, inherited progressive disease. To clarify what the symptoms of this rare and hard-to-diagnose condition are, Pfizer invited TracyLockeDDB Brazil—a global agency part of groups Omnicom and ABC—to create a delicate campaign to bring awareness to the disease and show that it’s possible to slow down its progression. Written by the agency and co-produced by Stink Films, the movie Beautiful Dreamer is the affectionate story of a young woman who’s always writing down the dreams she wants to realize. It’s then that she is diagnosed with the disease and sees her dreams fading away. However, her hope springs anew when she finds out that the disease can be treated. The soundtrack was composed by audio production company Lucha Libre, which reimagined a song written by Stephen Foster in 1864, recorded by Bing Crosby in 1940, and which became famous due to the Beatles’ 1962 version |
| Media Type | Web Film |
| Length | |
| Production Company | Stink Films |
| Chief Executive Officer (CEO) | Pipo Calazans |
| Chief Creative Officer | Rodolfo Barreto |
| Executive Creative Director | Nina Lucato |
| Creative Director | Bruno Athayde |
| Art Director | Bruno Athayde |
| Art Director | Alfredo Mariano |
| Copywriter | Vinícius Biss |
| Director | Salsa ; |
| Assistant Director | Tatiane Klein |
| Director of Photography (DOP) | Maurício Padilha |
| Art Director | Ana Henriques |
| Executive Director | Ingrid Raszl |
| Executive Producer | Renata Dumont |
| Executive Producer | Carolina Junqueira |
| Executive Producer | Camila Martinez |
| Production Coordinator | Paula Macedo |
| Production Coordinator | Rogerio Maestro |
| Producer | Daniel Lombardi |
| Editor | Victor Cohen |
| Post Production Coordinator | Roberta Bruzadin |
| Post Production | Humanóide |
| Color Grade Company | Marla Colour Grading |
| Audio | Lucha Libre Audio |
| Head of Production | Mariana Sierra |
| Producer | Juliana Miyake |
| Producer | Bruna Martins |
| Head of Client Services/Production | Michele Pereira |
| Account Management | Natalia França |
| Head of Media | Gustavo Gonzalez |
| Head of Media | Lúcia Cucci |
| Media Manager | Ricardo Mariano |
| Head of Strategy | Leandro Gimenez |
| Approval Client | Rafael Semin |
| Approval Client | Renner Teles |
More Work
SEE ALLNext Step (Film case)
- BRAND:
- Libbs
- AGENCY:
- Agência Tudo