Title | Couch Converter |
Agency | Ogilvy Paris |
Campaign | Couch Converter |
Advertiser | Nestlé Waters |
Brand | Vittel |
Posted | June 2014 |
Business Sector | Mineral, Sparkling & Bottled Waters |
Philosophy | The Brand challenge was to trigger French people's will power to embrace a healthier life. But how to do this when French people spend about 4.5 hours a day on their couch doing not so much? Vittel decided to tackle the problem at its very source - the couch - by turning this unsurpassed symbol of laziness into a symbol of activity. |
Media Type | Case Study |
Length | |
Chief Creative Officer | Chris Garbutt |
Creative Director | Thierry Chiumino |
Creative Director | Fred Levron |
Art Director | Chris Rowson |
Art Director | Bruno Bicalho Carvalhaes |
Copywriter | Antoine Gauquelin |
Producer | Antoine Bagot |
Account Director | Antoine Petit |
Account Executive | Jane Crobeddu |
Strategic Planner | Ivan Pejcic |
Production Company | Fighting Fish |
Sound Design Company | Comptoir Du Son Et Des Images |
Advertising Manager | Muriel Koch |
Advertising Manager | Maud Ampollini |
Advertising Manager | Guillaume Gachet |
Advertising Manager | Marie Cécile Pelle Lancien |