Be Useful: Seven Tools For Life, by Arnold Schwarzenegger - "Arnold Intelligence AI"

Orchard Creative

Orchard Creative Brooklyn, United States

5632

Title	Arnold Intelligence AI
Agency	Orchard Creative
Campaign	Arnold Intelligence
Advertiser	Arnold Schwarzenegger
Brand	Be Useful: Seven Tools For Life, by Arnold Schwarzenegger
Date of First Broadcast/Publication	2023 / 10
Story	Attendees at Gold’s Gym got a chance to test a new A.I. trained by Arnold Schwarzenegger’s new book Be Useful to give advice. But the A.I. was a little too lifelike, and Arnold is famous for his pranks… Stick around for the big reveal.
Media Type	Digital
Length	159 seconds
Production Company	Biscuit Filmworks LA
Chief Strategy Officer	Laura Janness
Chief Executive Officer (CEO)	Barney Robinson
Chief Creative Officer	David Kolbusz
Executive Creative Director	Jimm Lasser
Creative Director	Conor Dooley
Strategy Director	Albert Opraseuth
Head of Production	Jenn Pennington
Account Director	Hayley Howell
Director	Jeff Low
Managing Partner	Shawn Lacy
Managing Director	Shawn Lacy
Executive Producer	Holly Vega
Head of Production	Sean Moody
DP	Joao Padua
Production Designer	Ron Beach Jr.
Editorial	Cut+Run
Post Production	Cut+Run
EP	Lauren Hertzberg
Managing Partner	Lauren Hertzberg
Post Production	Eytan Gutman
Sound Design Company	Dean Metherell
Sound Design Company	Steve Rosen
Mix	Dean Metherell
Mix	Steve Rosen
Agency	Orchard Creative
Copywriter	Patrick Wells
Art Director	Kevin Igunbor
Producer	Brendan Garrett
Production Supervisor	Mining Yu
Editor	Ethan Mitchell
Actor / Celebrity	Arnold Schwarzenegger