DIRECTV - "The Good Stuff"

TBWA\Chiat\Day Los Angeles

TBWA\Chiat\Day Los Angeles Los Angeles, United States

899

Brand: DIRECTV
Country: United States

Advertiser: DIRECTV

Title	The Good Stuff
Agency	TBWA\Chiat\Day Los Angeles
Campaign	For the Birds
Advertiser	DIRECTV
Brand	DIRECTV
Date of First Broadcast/Publication	2024 / 2
Business Sector	Consumer & Public Services
Story	DIRECTV, a leading provider of sports and entertainment for 30 years, today rolled out a national advertising campaign educating consumers on the the ease and benefits of streaming DIRECTV satellite-free. Shouting from the literal rooftops, DIRECTV has launched the all-new national advertising campaign aptly titled, “For The Birds” which speaks to the ability to enjoy all the benefits of DIRECTV via a high-speed internet connection. The campaign kicks off with a :30 hero television spot titled “The Good Stuff” featuring the outspoken and sarcastic “Bobby,” voiced by Steve Buscemi, and an even-tempered, optimistic “Frank,” voiced by Henry Winkler.
Media Type	Television
Length	30 seconds
Executive Creative Director	Jason Karley
Creative Director	Mark Winters
Creative Team	Juan Davila Morris
Creative Team	Mark Bielik
Executive Director of Production	Anh Duong
Executive Director of Production	Robert Punchard
Senior Producer	Alicia Portner
Director of Business Affairs	Robin Rossi
Brand Director	Emily Gill-Heginbotham
Management Supervisor	Carlos Quintanilla
Chief Strategy Officer	Jen Costello
Associate Strategy Director	Sheida Karami
Production Company	Biscuit
Director	Jeff Low
Founding Partner	Shawn Lacy
Executive Producer	Holly Vega
Head of Production	Sean Moody
Producer	Emily Skinner
Director of Photography (DOP)	Joao Padua
Editorial	Arcade Edit
EP	Crissy DeSimone
Editor	Geoff Hounsell
Assistant	Fernando Raigoza
Audio Post Production	String & Tins
Sound Designer	Culum Simpson
Special Effects / VFX	Untold Studios
Executive Producer	Ian Berry
Producer	Nathan Hoad
Producer	Alexandra Paton
Production Coordinator	Annabelle Jenneau-Younes
Creative Director	Ben Cronin
Special Effects / VFX	Sam Driscoll
Special Effects / VFX	Alex Grey
VFX Lead	Lewis Pickston
VFX Lead	Kartik Gupta
VFX Lead	Thomas Huizer
VFX Lead	Andrea Lacedelli
VFX Artist	Shariq Altaf
VFX Artist	Grace Davison
VFX Artist	Manon Cauzid
VFX Artist	Philippe Moine
VFX Artist	Joe Kane
VFX Artist	Alice Pott
VFX Artist	James Russell
VFX Artist	Cristina Serreli
VFX Artist	Tom Humphrey
VFX Artist	Ellie Risdon
VFX Artist	Marta Esteban Miñano
VFX Artist	James Primhak
VFX Artist	Kerim Camdzic
VFX Artist	Grant Bonser
VFX Artist	Bhavesh Budhkar
VFX Artist	Natasha Santiparp
VFX Artist	Irina Alzuru
Colorization	Untold Studios
Colorist	Julien Alary
Color Producer	Eli Sandal
Chief Creative Officer	Renati Fernandez
Creative Director	Ryan Buckley
Copywriter	Lex Singer
Copywriter	Dylan Cimo
Art Director	Laura Dickie
Art Director	Jono Moore
Lead Business Affairs Manager	Emily Machtinger
Brand Director	Dalton Butler
Brand Executive	Justin Rocha
Project Manager	Lawrence Gonzales
Executive Strategy Director	Kate Acosta
Strategist	Hanna Schweitzer
Production Designer	Daniel Butts
Producer	Alexa Berman
Executive Director	Carl Philips
VFX Artist	Agnieszka Sanigorska
VFX Artist	Aniket Pital
VFX Artist	Chandrashekhar Ramprasad
VFX Artist	Jack Bond
VFX Artist	Liv Donlan
VFX Artist	Steve Garry
VFX Artist	Abhishek Changkakoty
VFX Artist	Bimal Bose
VFX Artist	Swati Barnwal
VFX Artist	T Sairam Kumar
VFX Artist	Roberto Valent
VFX Artist	Cyrille Gohier
VFX Artist	Tom Pegg
VFX Artist	Hollie Gilbert
VFX Artist	Darja Sidorova
VFX Artist	John Ozorio
VFX Artist	Naren NV
VFX Artist	Roger Chiaw
VFX Artist	Ed Babb