Penny - "Christmas doesn't need much. Only love"

Serviceplan Campaign

Serviceplan Campaign Hamburg, Germany

Awards

15488

Brand: Penny
Country: Germany

Advertiser: PENNY

Title	Christmas doesn't need much. Only love
Agency	Serviceplan Campaign
Campaign	Christmas doesn't need much. Only love
Advertiser	PENNY
Brand	Penny
Date of First Broadcast/Publication	2018 / 11
Business Sector	Department Stores, Supermarkets
Story	Lovingly handcrafted, the film tells the story of a single mother and her son. Although she doesn't have much money, she manages to prepare a wonderful Christmas gift for him, using only using her creativity and love. The film combines real sets with 3D animation. Music is at its core, as fragile female voice singing the apt lyrics of Elton John's "Your Song" give viewers insights into the character of the mother. Christmas doesn’t need much: only love.
Media Type	Television
Length	115 seconds
Executive Creative Director	Christoph Everke
Executive Creative Director	Alexander Nagel
Creative Director	Matthias Schuster
Creative Director	Moritz Dornig
Copywriter	Alessia Coschignano
Art Director	Rebecca Labiner
Copywriter	Nedim Aktas
Copywriter	Iasonas Baliamis
Art Director	Elena Sorokova
Account Manager	Fabian Kleinmann
Account Manager	Frederike Enk
Account Manager	Julia Leibetseder
Digital Agency	Plan.Net
Executive Creative Director	Michael Reill
Copywriter	Marc Hermann Hofmann
Art Director	Alexander Kneifel
Account Manager	Nadège Jaussi
Account Manager	Franziska Borgwald
Production Company	Glassworks Amsterdam
Creative Director	Hugo Rodriguez Rodriguez
Creative Director	Darren Macpherson
Creative Director	Rudiger Kaltenhauser
Special Effects / VFX	Darren Macpherson
Special Effects / VFX	Rudiger Kaltenhauser
On Set Supervisor	Darren Macpherson
On Set Supervisor	Rudiger Kaltenhauser
On Set Supervisor	Kyle Obley
Art Director	Hugo Rodriguez Rodriguez
3D Artist	Darren Macpherson
3D Artist	Rudiger Kaltenhauser
Cameraman	Jef Fleurkens
Cameraman	Aaron Smith
Cameraman	Davide Uccellani
Lead Modeller	Matias Zadicoff
Lead Modeller	Esteban Pedrozo
Lead Modeller	José Manuel Abrantes
Rigging	Tiaan Franken
Rigging	Callum Austin
Rigging	Jef Fleurkens
Animation/3D	Darren Macpherson
Animation/3D	Rudiger Kaltenhauser
Animation/3D	Alastair Hearsum
Animation/3D	Lionel Glenn Ewan
Animation/3D	Casey Chelchinskey
Animation/3D	Callum Austin
Animation/3D	Jef Fleurkens
Animation/3D	Roman Hinkel