Maia Liaudat
Head of Production at MediaMonks Mexico
DF Mexico, Mexico
TitleCriminal
Agency
Campaign Criminal
Advertiser Yo Quiero Yo Puedo
Brand Yo Quiero Yo Puedo
PostedOctober 2022
Business Sector Human Rights
Story Selling young girls for marriage is not only considered normal in Mexico, but those who attempt to escape are prosecuted and punishable by law. This World Children’s Day, we partnered with Yo Quiero, Yo Puedo and Oriental Films to educate people on a gruelling reality that’s rarely discussed. I’m a Criminal tells the real-life story of 13-year-old Angelica who was sent to jail in 2021 for attempting to escape her arranged marriage. Every year in Mexico, over 300,000 girls share Angelica’s fate. Our film shows it bluntly and encourages viewers to support Girls Not Brides—an organisation that supports victims.
Media Type Web Film
Length
Production Company
Executive Creative Director
Managing Director
Creative Director
Copywriter
Copywriter
Copywriter
Art Director
Head of Account Management
Head of Production
Executive Producer
Producer
Production Company
Executive Producer
Head of Production
Producer
Producer
Producer
Producer
Producer
Director
Director
Director of Photography (DOP)
1st AD
2nd AD
Art Director
Editor
Post Production
Post Production
Colorist
Music
Sound Designer
Sound Designer
Sound Design Company
Online Artist

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started