| Philosophy | Showcasing its position as a technological pioneer in automotive, BMW launches its newest campaign spotlighting its pioneering and unexpected innovations. The four films showcase the wow moments of BMW Technology through the integration of art and technology. The campaign is part of BMW’s partnership campaign with Sky Arts, with the second film premiering today and two additional idents released on an ongoing basis throughout the year. The first two of the four films are now live, showcasing Entrance Moments (Iconic Kidney Grille, Swarovski Crystal Headlights, Automatic Doors) and Sky Lounge (Unlocking the car via My BMW App, Sky Lounge Panoramic Sunroof), with the other two coming out later this year. Through various dramatic film techniques, from the music and the lights to the camera choreography, each film is its own piece of art, creating a visually stunning ‘wow moment’ that doesn’t just entertain, but gives Sky Arts viewers a sense of the BMW experience. Beautiful details are spotlighted with the magic of the technology, the excellence of the craft, the emotional reactions. The campaign is created by Media.Monks as part of The Marcom Engine in collaboration with FAMILIA. To showcase BMW’s technology in all its glory, the idents combine the latest innovations in creativity and production. This includes not only AI generated art creating the worlds and backdrops of the films, playing across LED screens throughout, but also the latest in film technology, including the latest and high-end camera choreography and equipment to realise visuals unique to the automotive industry. |