| Title | Travelers Think Big |
| Brief | A passenger asks her neighbour on the plane, “So, why are you going to L.A.?” The woman replies: “Oh, I’m gonna go be a big movie star. Like the kind of people you read about? I’m gonna have an indoor pool and horses…and maybe indoor horses. I don’t know yet: I’m a star, so it’s totally unpredictable and cool.” Scandinavian Airlines. Travellers think big. |
| Agency |
Åkestam Holst /NoA
|
| Campaign |
Travelers Think Big
|
| Advertiser |
Scandinavian Airlines System
|
| Brand |
SAS Scandinavian Airlines
|
| Posted | November 2016 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
|
| Story | Travelers think big. They don´t settle for the norm. They want to live their lives to the fullest, and they want to inspire others to do the same. In this film we see a man (American actor, Thomas Jane) teaching his daughter how to ride a bicycle, and a bunch of other things. |
| Media Type |
Television
|
| Creative Director |
Magnus Jakobsson
|
| Art Director |
Joakim Khoury
|
| Copywriter |
Magnus Jakobsson
|
| Account Manager |
Anna Svensson
|
| Agency Producer |
Leila Widgren
|
| Account Planner |
Simon Stefansson
|
| Graphic Designer |
Jens Broman
|
| Production Company |
Giants & Toys
|
| Director |
Jens Jonsson
|
| Production Company Producer |
Calle Isberg
|
| Cinematography |
Fredrik Backar
|
| Post Production |
Swiss
|
| Music |
Adam Nordén
|