| Title | Available Cans |
| Agency | Fahrenheit DDB |
| Campaign | Available Cans |
| Advertiser | Ponle Corazon - Peruvian Children Cancer Foundation |
| Brand | Ponle Corazon - Peruvian Children Cancer Foundation |
| Posted | May 2019 |
| Business Sector | Public Safety, Health & Hygiene |
| Story | In Peru, paediatric cancer has increased 33% in 2018. The main fundraising campaign of the country ¨Ponle Corazon" does not obtain enough to face this situation. Also the main way of raising money continues to be an obsolete form: The fundraising can. We turn those fundraising cans into a new media where the brands can place their ads and be exhibited throughout the country. The cost of each space? Double the amount the can may raise. |
| Media Type | Case Study |
| Length | |
| Advertising Agency | Fahrenheit DDB |
| Executive Creative Director | Ricardo Chadwick |
| Creative Director | Sergio Franco |
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